Free Expert Counsel for Boosting Your Press Release

1 year ago 226

Free Professional Advice for Improving Your Press Release


video press release distribution are an affordable solution to reaching more people with your news. When it comes to creating a video press release, there are many different ways to go about it. You can use any type of camera and make sure that your content is professionally edited before sharing it online. The best part? You can use a variety of platforms like YouTube or Vimeo if you don't have access to some other software like Adobe Premiere Pro or Final Cut Pro X.

What is a Video Press Release?

A video press release is a way to get your story out to the media. It's also known as a video news release (VNR), or simply, "VNR."

You can use this type of communication in several ways:

  • To tell your company's story in an entertaining and engaging way that's easy for reporters and editors to understand.

  • To show off what makes you different from competitors, showing how you stand out among them—in both positive ways and negative ones. For example, if there's something about your business model that makes it stand out from others' offerings, then talk about why that is so important for potential customers or investors who may not already know about it. If there are things about how people interact with each other at work that make their jobs more fun than those of their counterparts elsewhere in town or country…then explain why those things matter!

Who is Your Audience?

It's important that you understand who your audience is before you write a press release.

  • Who are they? Your audience could be anyone in the world, but it's likely that they're located in one of two places—the United States or Canada (and possibly another country). If you're writing a video news release distribution about a new product, then most likely your target audience will be located in North America and/or Europe.

  • Why did I choose these people? How do I know them? If this is an international company with multiple locations, then choosing a local focus may make sense for their needs and goals. However if this is an American company with only one location at this time but plans on expanding soon (for example), then choosing an international focus might be more appropriate because there are more potential customers outside of America than within it right now anyway!

Why Should You Use a Video Press Release?

If you’re looking to improve the impact of your press release, consider adding a video.

  • Video is a powerful tool that can help get your message out quickly and reach more people.

  • It allows you to use visual elements like images, video clips or graphics in addition to text in order to tell the story of what makes your business unique and how it will benefit its customers.

  • Video has proven itself as being one of the most effective means of advertising on social media platforms like Facebook and Twitter because it allows users who view it through their mobile phones (or laptops/PCs) watch something without having any distractions like other ads that might be running alongside them at any given time during their browsing session."

How to Write a Good Press Release

A press release is a one-to-two page document that is sent out to media outlets and bloggers. It contains information about your company, product or service, and can be used as an opportunity for you to promote yourself and your business.

  • Be concise: Your press release should only include the most important details about what you're offering (don't ramble) but at the same time don't be too short either—you want it to look like an article from a well-known publication rather than just some fluff on someone's website!

  • Use active voice: This means using verbs instead of nouns when describing what happened in the past tense. For example: "We hired John Smith as our new sales manager." Rather than writing "John Smith was hired by us," which would make no sense because he wasn't hired yet; it would be better written with an active verb such as "Hired." The same applies when describing things happening in present tense; simply change them all around until they sound natural! You can find more information here [link].

Writing the Title of Your Video News Release

Your video press release structure title should be short and to the point. If you're using a keyword or two that describe your subject, use those words in the title. Don't use jargon or abbreviations unless they are necessary to convey meaning and make it easy for anyone reading it to understand what you're talking about.

Don't create duplicate titles either; if there's already one with that exact title, then there's no need for another one with similar wording but different context or emphasis on certain words within it (e.g., "Video News Release" vs "Video News Release Title").

Writing the First Paragraph of Your Video News Release

The first paragraph of your video news release should introduce the main topic and set the tone for what you're going to discuss. This is where you'll also provide a hook that will keep readers engaged, as well as using quotes that support your main point.

The most important thing when writing this section is to make sure it's clear who or what you're talking about at all times! If there are any questions left unanswered in this section, they can easily be answered later on in other paragraphs such as "see below".

Video News Release Distribution Options

video press release template distribution is a great way to reach your target audience, and there are many ways you can use this tool. You can send your video directly to all of the following:

  • Email addresses

  • Social media profiles

  • News sites (like CNN) and other major outlets that cover current events in general or specific topics like politics or sports. If you have a lot of followers on Instagram or Facebook, then these are great places where your video could be posted as well!

If none of these options work out for you, then there's always video news release distribution services which will take care of getting it out there. These companies will also offer other services such as creating custom graphics and logos for each release as well as doing other tasks related with creating content around them such as creating newsletters/e-newsletters etcetera...

The video press release is an affordable solution to reaching more people with your news.

Video press releases are a great way to reach a large audience, and they're also affordable. Video press releases can be created by anyone who has access to a video camera, so you don't need any special skills or equipment besides that. They're easy to create and distribute through many channels—including social media sites like Facebook and Twitter—which means it's no longer necessary for you to rely on traditional methods like printed material or email attachments when distributing your news story!


We hope that this guide has helped you understand the advantages of video press releases, as well as some helpful tips for writing your own. If you have any questions or concerns about using this format for your company’s news, please feel free to reach out to us at [email protected].

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